The bourbon landscape has evolved dramatically over the past century, shaped by changing tastes, technologies, and regulations. In the 1970s and 80s, barrel proof options were limited due to higher taxes on high-proof spirits. Bourbon trends have ebbed and flowed, with favorites like maple finishes and honey cask maturation rising and falling in popularity. As innovation marches on, questions remain about what's next. Ryan, Fred, and myself discuss the nuanced offerings like cigar blends and amburana barrel-aged bourbons and if they will be fleeting fads or establish themselves as mainstays and if rye whiskeys and light whiskies already peaked in popularity. While some trends fade fast, broader consumer excitement for bourbons finished in unique barrels suggests the underlying whiskey geek curiosity for new flavors won't disappear anytime soon. However, core classic bourbon may regain flourish with consumers. With so many aging experiments underway, it's impossible to predict exactly how tastes will evolve. But one thing is clear - the bourbon landscape will continue its dynamic change.

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