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Today we’re joined by international DJ Will Maden — known for high-end weddings, global events, and clients like Manchester City FC.

https://www.instagram.com/willmaden_dj/

Will breaks down how he’s built a premium DJ brand without following the “traditional” route, including why he doesn’t rely on a website, how Instagram acts as his entire sales funnel, and the thinking behind every piece of content he posts.

We dive into:

• Why intentional content beats viral content
• Using Instagram as your CV (and how to post with purpose)
• How to turn real weddings into consistent enquiries
• The power of being seen
• Building a premium brand through consistency and attention to detail

This episode is a reminder that sometimes the best strategy… is keeping things simple and doing the basics exceptionally well.

Each episode we will be chatting to different wedding entrepreneurs across every aspect of the industry, so stay tuned for more, & if there's any suppliers you'd love us to interview, please let us know!

And remember... Think Wedding Business.

Adam & Howard 👊

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