Blazing a Trail from Music to Tech Entrepreneurship with Chynna Morgan

Chynna shares insights into her journey as a SaaS founder, recounting the challenges posed by the pandemic and how it led to the birth of Vidlo. Diving into the essence of user-generated content (UGC), Chynna breaks down the concept, emphasizing its impact on brand authenticity. She explains how Vidlo facilitates the creation of UGC campaigns, allowing brands to engage their audience organically.

Chynna highlights the significance of a visually appealing brand design for capturing audience attention. The conversation flows seamlessly from discussing favorite campaigns to the pivotal role of connections and teamwork in business success.

Episode Highlights:

10:08: So I think that a lot of times what brands do is create an experience, whether it's like a photo booth inside their store or a campaign to drive more impact for their brand. But what the audience is getting in return is a giveaway. They could get a promo code of, you know, you post this on Instagram. You get 10% off your next product. And to be honest with you, bigger than that, they're a part of the brand story now. Right? Now that you are, I'm seeing myself on your page. I feel like I'm a part of a story, which I think has a bigger impact than anything I said before.

17:30: You have to create a campaign that's visually appealing. So that's going to be the first thing someone's going to see when they scan it. If they think that your branding is sloppy or blurry, they're not even going to go to the next step. So I think first impressions always, have to have that good first impression. So I would say, like, make sure the design of your landing page for your logo is very clear and very nice. What else should they not do? You should not just let the campaign sit on the platform.

21:38: Because I think a lot of people have these ideas. Like you said, they think they're awesome. It's going to work right away. Right? But they're not doing any type of research to really understand their target audience. They're not doing any market research to really understand, is this business sustainable? Am I really going to make money off of this business? Or am I just being cocky and thinking that this is awesome because I thought of it? So I think that's where a lot of problems lie when people create businesses. It's like they're doing it for themselves, and there's really not a problem to solve in the market. So I want to make sure there was a problem to solve with Vidlo. So I did a lot of market research.

29:08: The key is not giving up. Right? And always knowing that, the goal ahead, if you don't give up, you're always going to attain that, you know? So I keep that in mind, and I just have passion for what I'm building. When you have passion about it and you see how it can benefit people and how it could change other people's lives or make their lives easier, that also allows you to keep on going as well. So I don't know. I think just from being young, I've always just kind of had this kind of resilience in me. And I never give up; if I believe something, then I'm going to keep on doing it.

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