When creators on TikTok & users of Reddit shared their serious gastrointestinal symptoms (ranging from abdominal pain to hospitalization and ultimately, gallbladder surgery) after eating a product made by vegan food delivery service, Daily Harvest, national news coverage escalated and nearly 500 formal complaints were filed to the FDA. My guest today is Lisa Bruno, MS, RD, dietitian and nutrition communications pro who was also affected by the outbreak. We get into the details on Lisa experience as a Daily Harvest customer; what to know about foodborne illness outbreaks; what brands, food product marketers, and PR pros can learn from the mishandling of this disturbing event, and how to stop something like this from happening in the future. This episode is a MUST-LISTEN if you’re interested in PR, marketing, communications, and brand strategy, including some best practices on how to move forward if you/your employer is “canceled.” 

 

Q+A: Is gluten intolerance a real thing? 

 

• ICYMI: “This Podcast Supports Gut Health: Food & Nutrition Content Marketing Deep Dive.” 
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