The energy and personality of New York City runs through its local businesses -- mom-and-pop shops, independently run stores and restaurants, often family run operations.

We live in a world of chain stores, franchises, corporate run operations and online retailers that have run many of these kinds of stores out of business. But what is New York without its diners, its small book shops, its curious antique stores and its historic delis?

These kinds of shops contribute to the health of a neighborhood. And today we're celebrating them with Nicolas Heller, better known to his 1.4 million Instagram followers as New York Nico, "the unofficial talent scout of New York City."

But he's also helped lift up small businesses and even helped them survive through the pandemic and beyond.

And now Heller's new book New York Nico's Guide to NYC, he highlights 100 of his favorite small business from all five boroughs. So we thought we'd geek out with him for about an hour, talking about our favorite small places in the city.

FEATURING: Astor Place Hairstylists, Pearl River Mart, Katz Deli, Casa Amadeo, Fishs Eddy, DeFonte's in Red Hook and many, many more

And remember to shop local this holiday season!

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