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What does it actually take to build a wedding planning brand that people trust at the highest level?

Rena Wiser didn't inherit it. She didn't shortcut it. She earned it.

After battling cancer and walking away from a stable career in the beverage industry, Rena took a leap of faith and started Event Lab. In this episode, she breaks down what most planners get wrong about branding, pricing, networking, and vendor relationships.

If you want to get out of the middle market, this conversation hits all three pillars of the Exposure Triangle: Work, Brand, and Network.

We talk about:

• Starting at the bottom and earning your stripes

• Working for free to learn the industry

• Pricing based on value, not fear

• Why authenticity attracts better clients

• What drives planners crazy in vendor outreach

• How collaboration actually works at the top level

This is not theory. This is earned experience.

If you're a planner, photographer, filmmaker, or creative trying to level up, this one will challenge you in the right ways.

Listen in.

Follow Rena here: https://www.instagram.com/eventlab1

See Rena's Website: https://www.eventlab1.com/

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00:00 Introduction to Rena Wiser's Journey

02:40 Starting Event Lab: A Leap of Faith

07:34 Understanding the Wedding Industry

14:30 Pricing Strategies and Client Relationships

19:40 Finding Your Niche in Event Planning

26:19 Building a Collaborative Vendor Team

31:44 The Importance of Teamwork in Weddings

37:05 The Importance of Timelines in Wedding Planning

38:01 Challenges with Non-Team Players

39:59 Maintaining Professionalism in the Wedding Industry

44:18 The Shift in Collaboration Post-COVID

51:20 What Drives Rena Crazy in Vendor Outreach

55:48 Building Genuine Relationships with Vendors