CX Summit EMEA brought CX, digital and marketing leaders together to challenge them to build the experience AI can't. We focused on earning trust, aligning teams, and turning experience strategy into something that actually operates at scale. We added an employee lens to our Total Experience framework to draw a clearer line between employee experience (EX), brand perception, and customer outcomes, and we leant into trust, empathy and the human foundations of AI.

We sent producer Hannah out onto the conference floor with a microphone to find out what the attendees thought.

Featuring multiple attendees:

Mickael Subileau & Nicolo Broccati, Jungheinrich Service & Parts

Adam Kaye, Sonata Software

James O'Connor, AmplifyXM

Krishneel Naidu, Infineon Technologies

Richard Prochazka, TheyDo

Tina Lilje, Xenadi GmBH

Adelita Artero, Netigate Deutschland