What does professionalism actually look like at a wedding?

Not on Instagram.

Not in theory.

But in the room.

In this episode of Shifting Focus, I sit down with etiquette expert Alison Cheperdak to talk about modern wedding etiquette, social awareness, and the subtle behaviors that shape your reputation in the event industry.

If you are a wedding photographer, filmmaker, planner, florist, or creative vendor, this conversation will sharpen how you show up with clients and fellow vendors.

We cover:

• The essential rules of wedding etiquette every vendor should know

• Common wedding day faux pas that hurt your credibility

• How to interact professionally with planners and clients

• Navigating compliments and awkward conversations with confidence

• Cultural considerations in dress and traditions

• Why kindness is a competitive advantage in business

Your work might get you in the room.

But how you behave determines whether you are invited back.

Connect with Alison:

Website: https://www.elevateetiquette.com/

Instagram: https://www.instagram.com/elevateetiquette/

TikTok: https://www.tiktok.com/@elevateetiquette

Support Alison's new book:

Was It Something I Said? https://elevateetiquette.com/book

Recommended Resource Mentioned:

Super Communicators by Charles Duhigg

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Chapters

00:00 Introduction to Modern Etiquette

03:56 The Journey to Etiquette Expertise

06:26 The Impact of Social Media on Etiquette

09:37 Understanding Wedding Etiquette

12:40 Common Wedding Faux Pas

15:34 Researching Wedding Etiquette

18:38 Vendor Etiquette on Wedding Day

21:37 Building Relationships with Wedding Planners

24:35 Navigating Compliments and Conversations

27:29 Maintaining Professionalism in Challenging Situations

30:30 The Importance of Kindness in Etiquette

33:23 Conclusion and Book Launch