Ehren Jordan is the proprietor of the Failla winery, which specializes in Pinot Noir, Chardonnay, and Syrah from California and now also Oregon. Ehren is also the owner of the Day wine label, working with Zinfandel.

Ehren discusses his decision to work increasingly with fruit from Oregon vineyards, while comparing and contrasting those with the vineyards he is familiar with in California. He also addresses aspects of his winemaking in Oregon, in terms of technique. Reduction in wine is something that he talks about at length. Ehren also highlights his interest in working with Gamay, Savagnin, Syrah, and other grape varieties from Oregon, in addition to Pinot Noir and Chardonnay. There is also a consideration for what the wine market is today within this conversation, and what the current market means for both the production and sales possibilities for wines from both Oregon and California. Day, which is Ehren's Zinfandel project, is also discussed.

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