Dallas based Director and DP Alex Tellez has a made a career for herself by strategically curating her Instagram page. By posting the type of content she wanted to be hired to make, Alex found herself getting contacted directly by brands in the sports world to shoot, direct, and edit content for them. Tune in as we talk with Alex about the journey from her days as an intern to her current work directing a documentary for Salomon. We talk about the lessons she learned along the way and what choices helped her get noticed by brands she wanted to align her work with.

(00:00:00) Intro(00:01:25) Background & Early Gigs(00:09:06) Going DP to Director(00:17:34) Pursuing Brands/Clients(00:27:31) Using Socials & Working with Athletes(00:44:46) Doc Research/Branded Docs(00:54:55) Separating Directing & DPing(01:16:08) Using References(01:25:56) Shooting Kit(01:36:29) Post Workflow & Client Management(01:55:08) Client notes change scope(02:00:40) Putting Your Work Out(02:06:41) Outro