Today, I'm talking with Greg Crabtree, the CEO of Crabtree Rowe & Berger, a financial consulting and accounting firm for growth-oriented businesses.  

Greg is also a fantastic speaker, and the author of Simple Numbers, Straight Talk, Big Profits, where he outlines a pretty revolutionary set of metrics for driving business profitability.  

In our chat today, we're going to cover the most important financial metrics that you can use to understand the direction of your business.  How to measure them, the overall purpose of what a benchmark is and a whole lot more.