In this episode of Destination Discourse, Stuart and Adam are joined by Christian Mengel of St. Joseph CVB—who is not the dating site, despite the name—for a compelling discussion about what destination marketers can learn from the decline of traditional media.

Christian brings his background in journalism to unpack how newspapers, TV, and radio lost their position as trusted sources, and how DMOs may be on a similar path if they don’t adapt to shifting consumer behavior and technology.

They explore:

 • The new marketing equation: Attention + Trust = Success

 • Why a Tampa real estate agent’s viral home tours offer a masterclass in modern content strategy

 • How media lost control—and how AI threatens to do the same to DMOs

 • Why consistency, creativity, and community connection are the new currency

 • How to build coalitions of creators to shape narrative and build trust

 • Why you can’t just claim authenticity—you have to earn it

 • What Myrtle Beach is doing to future-proof its voice with a local Creator Collective

This episode is equal parts warning, wisdom, and inspiration for DMOs ready to evolve before it’s too late.

Call to Action:

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