It can be frustrating when your marketing doesn’t convert the way you expect. You put in the time to craft messages that you feel are clear, compelling, and persuasive—and still prospective learners don’t act. Part of the challenge is that people don’t make decisions the way we think they do.

In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Nancy Harhut, author of Using Behavioral Science in Marketing. Listen in for practical takeaways in three areas: understanding what drives learner decisions, crafting messages that prompt action, and increasing engagement and follow-through once learners enroll.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode478.