"You have to think about pitching as a two-way dialogue. It's not, 'let me sell myself.' It's not, 'let me announce what's great about me' to the world. It's a two-way dialogue and you have to be thinking just as hard about that journalist on the other end of your email as about you and what you have to say." - Mark Fortier

In this episode of Finding Brave, my special guest will reveal not only how you can get the attention of top media, but also how to make the most of your appearance and then absolutely rock it.

My guest, Mark Fortier, is a 25-year veteran of public relations work, and President and Founder of Fortier Public Relations, a PR firm specializing in business books and business thought leadership. He has worked on well over a hundred bestsellers, eight #1 bestsellers and books by dozens of Fortune 500 CEOs and 32 of the Thinkers50 list of the world's leading business thinkers including Jim Collins, Clayton Christensen, and Seth Godin.

As you'll hear, it's very doable to get picked up in the news, but you do need to be smart in the way you approach it. Mark shares his deep experience and insights on the best strategies to use to be successful in landing great interviews with top media and putting your best foot forward, as well as the common pitfalls many professionals experience when attempting to achieve and attract top exposure in the media.

To learn more about today's guest, visit: http://www.fortierpr.com/