As marketers, there is a lot to keep up with. From trends like generative AI to platforms and methods, and new channels popping up, there is always more to learn. So much so that some of the time-tested, tried and true channels often get overlooked in these conversations. One of these is phone calls - you remember them, it’s what you did before texting, messaging, emailing, and all the other things.

Yet phone calls remain incredibly important and effective. Today we’re going to talk about effectively using data to make the most of phone conversations with your customers.

To help me discuss this topic, I’d like to welcome Ryan Johnson, Chief Product Officer at CallRail.

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