The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#489: Machine learning in the enterprise with Eric Siegel, Machine Learning Week


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Today we’re going to talk about machine learning in the enterprise and how, despite a less than stellar success rate, organizations can achieve success with the right approaches.

To help me discuss this topic, I’d like to welcome Eric Siegel, Founder of Machine Learning Week and author of The AI Playbook: Mastering the Rare Art of Machine Learning Deployment.

Resources

Get The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel: https://mitpress.mit.edu/9780262048903/the-ai-playbook/

Machine Learning 2024 website: https://machinelearningweek.com/

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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