This week, I got to sit down with Sales and Leadership Coach, Casey Jacox. With over 25 years of business experience, Casey has won in sales by prioritizing relationships over transactions. He is a father, husband, coach, podcaster, speaker, and business leader who prides himself on his curiosity, positivity, and authentic way of approaching all facets of his life. 

Over the years, Casey has earned a glowing reputation across the board. After achieving record-breaking sales at his company 10 years in a row, Casey went on to write his debut book, “Win the RELATIONSHIP - Not the DEAL”. He’s now the founder of Winning The Relationship, LLC, a consulting firm that provides executive sales leadership and coaching, and he hosts the podcast, The Quarterback DadCast, which offers advice for fathers.  

What makes this episode so powerful is that Casey is no stranger to adversity, and has continually bet on himself over and over again. Not only has Casey lived a lot of lives, he is a living, breathing example of turning stories of failure into stories of success. With a rich background in both sports and sales, Casey is relatable, sharp, and knows exactly what it takes to crush any big goal in front of you. 

This episode is rich with entertaining sports stories, and lessons from failure, positive self-talk, tough-love pep talks, persistence, and the importance of relationships over everything.

Follow Casey Jacox

Website: caseyjacox.com

LinkedIn: Casey Jacox

Mastermind: The Intentional Sales Leader Mindset

Book: WIN the RELATIONSHIP - not the DEAL

Related Resources:

Here’s a glance at the episode…

 [01:33] Casey starts off the episode by introducing himself. He chats about his kids as well as his background in sports and sales. He introduces his book, his podcast for dads, and his meaningful work as a sales coach. 

[4:23] Self-belief can be hard to come by when you’re a teenager. Casey’s shares his high school to college football journey, and how he suffered a season-ending injury.

[9:18] Casey shares his dark inner thoughts in the aftermath of his injury, and how he found new purpose after asking his coach for advice. This journey ended up leading him to sales.

[12:13] Lindsey tells Casey about how she used to believe that not making the WNBA disqualified her from becoming a mindset coach. Now she knows that this “failure” actually qualifies her. Casey shares how he came to the same conclusion and quotes Tony Bennett, “Adversity is life’s golden ticket” 

[16:06] When writing his book, Casey talks about how he had to work on his own self-talk and execute a “training plan”, similar to when he was an athlete. 

[18:47] Casey never expected to become a coach. He tells Lindsey the story of a no-bullshit pep talk that changed everything. When pitching for his first coaching job, he told his employer, “Someone’s gotta bet on me”.

[22:38] Lindsey and Casey discuss the importance of self-belief before others believe in you. From journaling, to self-talk, to visualization, Casey and Lindsey chat about the very real psychological work that goes into maintaining your confidence. 

[27:15] Casey brings up the importance of curiosity. He talks about his daily ice bath routine and how it reminds him that he can do hard things. 

[29:30] These 5 “swear words” create anxiety, negative space, and overwhelm. The phrase, “I will”, puts you right back in the driver’s seat.

[32:06] What does a typical day look like for a high performance sales coach? Casey shares his daily routine which includes ice baths, coaching, “throwing boomerangs”, and showing up for his kids.

[34:18] Lindsey wraps up the episode by asking Casey a few rapid-fire questions. Casey talks about his love of reading, podcasts, and creating purpose and vision for his clients and his kids.  

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