This week we discuss our recent blog post, “Employer Branding for Entry Level Positions: How Your Most Satisfied Employees Should Guide Your Strategy” as well as a recent article by Bas van de Haterd entitled, “Future TA Skill: Ethic Advocates.”

Topics include: the special considerations when developing an EVP for high volume recruiting, how Maslow’s hierarchy of needs should inform your employer brand strategy, using surveys to create “personas” of satisfied employees to enhance recruitment marketing messaging and targeting, the distinction between developing personas based on attitudes (e.g., NPS) and behaviors (e.g., tenure), the effects of record unemployment and the stimulus on high volume recruiting, which recruiter tasks are best “outsourced” to technology, how to use AI to elevate the role of the recruiter, and the questions talent acquisition leaders should be asking of HR tech providers.