There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos!

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:59) - Franchise aims: Cover bills, beat stock market returns.

(4:27) - Industry entry tip: Explore foreclosure sites for affordable equipment.

(6:11) - Frozen yogurt landscape: Poorly competed, franchise-focused, not brand-building.

(14:41) - Lessons 1-3: Flexible pricing, attention redirection, variant control.

(16:03) - Lessons 4-5: Utilize foreclosure sites, leverage "default option" power.

(18:11) - Customer acquisition: Word of mouth, affiliates most profitable.

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