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“Lead magnets definitely still work. I think they’re having a resurgence right now.” — Chenell Basilio

It took 60 episodes.

But we finally dedicated a full episode to lead magnets — what they are, what’s actually working right now, and what’s quietly a waste of time.

In this episode, we break down the three lead magnet formats we see winning, why “quick win” matters more than length, and how tactics like comment-to-get and pop-up newsletters can create real growth flywheels. We also talk about when lead magnets don’t make sense (yes, that’s a thing) and the simple promotion step most creators skip that could double the impact of what they’ve already built.

KEY TAKEAWAYS

• The “Trojan horse” that beats the “Subscribe to my newsletter” CTA
• Whether or not lead magnets still work
• 5 keys to a creating a successful lead magnet
• The most critical lead magnet mistakes to avoid
• The best types of lead magnets working right now  
• Chenell's number #1 tip for lead magnets

LINKS MENTIONED

• The Growth Vault → 
• Sam Vander Wielen Episode → 
• Growth In Reverse Pro 

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• Chenell: Twitter | LinkedIn
• Dylan: LinkedIn | Substack | Instagram

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