Building a business that lasts 20+ years isn’t easy, let alone in the hyper-competitive fitness space—but that’s exactly what Joe Arko has been able to do. Joe’s one of the top ten trainers in Canada, having received the prestigious International Trainer of the Year award in 2017. In this episode of The Vince Del Monte Podcast Show, Joe shares the lessons he’s learned along the way, the mistakes you must avoid, and what to focus on instead, including the one strategy that, if done correctly, can double your revenue. Don’t miss this one!

 

“There’s such power with an emotional and physical connection with someone when you meet someone in person and you offer something to someone, that you can’t do online”

 -Joe Arko

 

 “Work is a means to enjoy life”

 -Joe Arko

 

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Timestamps

9:50 - What you need to know if you plan to open a studio or gym

14:26 - Why it’s important to remain true to yourself in the pursuit of success

21:30 - What leadership should actually look like

27:00 - Joe’s critical marketing and branding lessons – plus how he uses social media

32:00 - How Joe started his online coaching business out of necessity

36:16 - “The 3 to 5 km Rule” that can double your client-generating revenue

40:17 - Why most people don’t follow “The 3 to 5 km Rule”

45:00 - Grinding vs Hard Work: The mindset that’ll help you earn more while working less

59:38 - Why you need to meet new and better people while investing in yourself

  

Resources:

• Elite Performance Center
• Lean to Earn
• ATS Certification Program
• Donna - character in TV series Suits
• Perfect Life Workshop
• Canadian Fitness Business Summit
• Anatomy of a Workout
• Jim Rohn

Connect with Joe

• joearko.com
• Instagram
• Facebook

Connect with Vince

• Facebook
• Instagram
• YouTube
• Contact: [email protected]

 

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