Fiona Eastwood, CEO of Merlin Entertainments tells Sean Farrington what it is like running one of the world’s leading entertainment companies. Merlin runs over a hundred theme parks and attractions around the world from Thorpe Park and Chessington World of Adventures, to Sea Life and Madame Tussauds. She explains how the main competition to her business is the amount of screen-time kids have, and how that influences the partnerships that they make with the likes of Lego, Peppa Pig, Bluey and now, most recently, Minecraft. But the industry has been struggling - from covid lockdowns to the cost of living crisis, in fact Merlin's credit rating was recently even downgraded; Fiona addresses this and calls for a reduction in VAT on the Tourism and Leisure industry and says that there is too much red tape when it comes to planning reforms. And despite being the Big Boss, find out which ride Fiona can't stomach.

00:00 Fliss and Sean Intro

(Picture credit: Getty)