Optometry: The Ultimate O.D.

5 Principles to Follow When Marketing Your Office - E16


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5 Principles to Follow When Marketing Your Office - E16

Highlights from this episode:

5 Principles to Follow When Marketing Your Office (00:58)

Cold Start: Know Who You Are (10:56:)

Office Talk + Myopia Management (14:15)

Marketing is something I actually really enjoy in my practice. When done well, it is invaluable to your office and it's growth. When done poorly, it can be a big waste of time and money. In this segment I lay out 5 principles to make your marketing work for you and set you on the fast track to reaching the right people and getting them in your office! (00:58)

Whenever you do something new or big, out of no-where come all the armchair experts! This was something I had to learn to take in stride opening an office cold. Be aware of these people and let me share how I overcame the talking heads in this segment. (10:56)

This week in my office talk, I share how incredibly important patient feedback is and how it has exploded in my office over the last month or so. I also share my views on how to treat your patients in myopia management. They are not just your average bird my friend so best not treat them like it. (14:15)

Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat!

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Optometry: The Ultimate O.D.By Optometry: The Ultimate O.D. Podcast

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