Social selling is the process of developing relationships as part of the sales process. Relationships are the currency in today's business environment and often takes place via social networking that can be either online or offline. Studies have proven that 60% of a buying decision is made before a salesperson is even in the conversation. Join Patty Farmer, Marketing, Media, & Money Expert where she will share how to position yourself as a thought leader and industry expert, to be able to identify who the decision makers are, what is important to them and what they need to influence their purchasing decisions before your competition does. The topics Patty will cover include: 1. The difference between your target market & target buyers & why you need both. 2. How to leverage your time & energy to expand your reach & increase viability. 3. How to build relationships that create revenue and get results. 4. How to attract "right fit" clients AND promotional partners. 5. How to monetize your network for the greatest net worth.