The Tony DUrso Show - Journey to Success!

What if the secret to extraordinary business growth isn't more technology, bigger advertising budgets, or another marketing strategy?

👉 Follow the show for powerful insights and practical advice from extraordinary entrepreneurs.

Colin Hodge has helped scale apps to more than 100 million users, discovering along the way that extraordinary growth begins with understanding people. From creating emotional connections and discovering the moments that turn first-time users into loyal customers to avoiding costly AI-driven marketing mistakes, Colin shares practical lessons from building, selling, and buying back businesses.

What You'll Learn

• Features vs. benefits: How to position your product around what customers actually want and feel.

• The psychology of customer loyalty: Why the IKEA effect can make customers more invested in your product.

• Finding your magic moment: How to identify the experiences that turn new users into long-term customers.

• Sustainable business growth: Why organic growth can be more valuable than continuously increasing paid advertising.

• AI and human empathy: How to use artificial intelligence without losing the judgment and human understanding that customers need.

Sponsors & Resources

Odoo — Run your business with one integrated platform connecting sales, accounting, inventory, websites, and more. Discover how Odoo can simplify your operations at Odoo.

The Vision Map™ — Get Tony's FREE Vision Map™ Blueprint and begin turning your vision into a clear plan of action.

Hard-Won Answers — Discover Tony's companion podcast featuring focused, actionable answers from extraordinary entrepreneurs. Listen on Apple Podcasts.

The Southgate Foundation — Quietly making a difference for people facing difficult circumstances around the world. Learn more

About Colin Hodge

Colin Hodge is an entrepreneur, growth strategist, and author who has helped grow consumer applications to more than 100 million users. His experience includes building and scaling startups, advising companies on growth, and founding the dating app DOWN, which he sold and subsequently reacquired. Drawing on more than two decades of experience, Colin focuses on the behavioral psychology behind customer acquisition, retention, and sustainable growth.

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¬ Book: Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success

¬ Get your FREE Vision Map™ Blueprint and let's make your vision happen

What separates people who become business owners from those who remain employees?

Entrepreneur Reed Nyffeler shares how to think like an owner, develop leaders, overcome fear, and create exceptional value.

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Why do talented, capable people stay stuck when they could be building something of their own? Reed Nyffeler has spent nearly two decades developing leaders and helping people make the transition from employee to business owner. He shares why fear keeps people from making the leap, how purpose creates direction, and why one simple change from "Why me?" to "Why not me?" can completely change how you approach opportunity. You'll also discover why Reed stopped giving people answers and started asking questions, how a lesson from his one-year-old daughter changed his leadership, and why developing other leaders is essential if you want your organization to grow beyond you. And as artificial intelligence transforms the workplace, Reed offers another definition of AI: Authentic Interaction. His message is simple: use technology to create more time for human connection – then find what you can do exceptionally well.

What You'll Learn

• Why talented people stay employees instead of becoming owners.

• How to overcome the fear that keeps you from taking action. • Why asking questions can develop stronger, more independent leaders.

• How purpose creates direction for your business and your life.

• Why becoming exceptional may matter even more in the age of AI.

Sponsors

Odoo - Fully integrated business software to help you grow and scale. Learn more at Odoo.

The Southgate Foundation - Quietly making a difference for people facing difficult circumstances around the world. Learn more.

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: [email protected]

About Reed Nyffeler

Reed Nyffeler is an entrepreneur, author, and founder and CEO of Signal, a security franchise operating across 48 states and nine countries. Over the course of his career, he has helped hundreds of people move toward business ownership while developing leaders capable of building and growing their own organizations. Reed is the author of Transform Through Purpose and Lead Exponentially. His work focuses on a progression from leading yourself, to developing other leaders, to building organizations that can grow beyond their founders. He also created Next In Leadership to help develop the next generation of leaders through authentic interaction, mentorship, and practical leadership development.

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👉 Book: Lead Exponentially: Your Path to Developing Authentic and Intentional Leaders

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What if you're not nearly as good at reading people as you think? Former Secret Service Special Agent Brad Beeler reveals how to build trust, recognize deception, and get closer to the truth.

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What happens when your first impression is completely wrong – and the truth is staring you in the face?

After 25 years with the United States Secret Service, Brad Beeler knows that even experienced investigators can misread people.

He shares an extraordinary murder investigation in which his assumptions nearly prevented him from discovering the truth – until another detective asked one simple question.

Discover how to recognize misleading signals, earn trust in the first five minutes, and create conversations where people feel comfortable opening up.

The secret isn't always asking the right question. It's earning the right answer.

Whether you're hiring, negotiating, selling, or leading a team, you'll discover a different way to approach the person sitting across from you.

What You'll Learn

• Why first impressions can lead you to completely misread someone.

• How to build trust in the first five minutes of a conversation.

• What body language and vocal cues can – and cannot – reveal about deception.

• Why listening and giving someone your full attention create a competitive advantage.

• How to ask better questions and uncover information others miss.

Sponsors

Odoo - Fully integrated business software to help you grow and scale. Learn more at Odoo.com/tonydurso.

The Southgate Foundation - Helping widows, orphans and the elderly. Learn more at thesouthgatefoundation.org.

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: [email protected]

About Brad Beeler

Brad Beeler is a retired United States Secret Service Special Agent with 25 years of experience in criminal investigations, protective operations, and high-stakes communication. He conducted more criminal polygraph examinations than any other agent in Secret Service history and trained investigators and intelligence professionals. Drawing on decades of experience interviewing criminals, victims, and world leaders, Brad now shares practical strategies for building trust, understanding human behavior, and communicating more effectively. He is the author of Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing the Truth, and Communicating with Anyone.

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👉 Book: Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing the Truth, and Communicating with Anyone

👉 Get your FREE Vision Map™ Blueprint and let's make your vision happen

Every entrepreneur wants more opportunities. But what if chasing them is actually slowing your growth?

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Sir Richard Harpin started HomeServe with £50,000 and ultimately built it into a company valued at more than £4 billion. But looking back, he believes it might have become twice as large if he had learned earlier what not to pursue.

Richard explains why entrepreneurs become bottlenecks as their companies grow, why execution can beat originality, and why founders should focus on their strengths rather than trying to fix every weakness. He also shares why entrepreneurs need a not-to-do list, how he nearly ran out of money twice, and the leadership changes that helped HomeServe expand around the world. This is a conversation about knowing when to push forward – and when saying no may be the smartest growth strategy of all.

What You'll Learn

• Why too many opportunities can actually limit growth

• How founders become bottlenecks as their companies scale

• Why execution can matter more than having an original idea

• Why Richard believes every entrepreneur needs a not-to-do list

• How to evolve from running the business to leading its growth

Sponsors

Shopify Launch, build, and grow your business with one of the world's leading commerce platforms. Start your free trial at Shopify.com/tony

The Southgate Foundation Helping widows, orphans and the elderly. Learn more at thesouthgatefoundation.org.

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: [email protected]

About Sir Richard Harpin

Sir Richard Harpin is the founder of HomeServe, which he helped grow from a £50,000 startup into an international company ultimately acquired in a deal valued at more than £4 billion. After more than three decades building HomeServe, Richard turned his attention to helping other entrepreneurs scale their companies. He is the Growth Partner and owner of Business Leader and author of How to Make a Billion in Nine Steps, which distills the lessons he learned building HomeServe – including the mistakes he believes cost the company years of growth.

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👉 Book: How to Make a Billion in Nine Steps: INSTANT SUNDAY TIMES BESTSELLER

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Most businesses can grow for a season. Far fewer are built to endure for generations.

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What makes one company last while another eventually disappears? Terry Conway went from CFO of Perdue Farms to buying a tiny seafood business with one primary product and one telephone line. He transformed it into an international company by relentlessly focusing on product quality, competitive advantage, trust, and closing the deal. Along the way, he learned costly lessons about expansion, discovered why humility matters when doing business around the world, and made longevity part of the plan from day one. This is a conversation about building a company for the long haul – not simply building one to sell.

What You'll Learn

• Why some companies endure while others disappear

• The three focal points Terry says belong on every CEO's agenda

• Why trust can become a powerful competitive advantage

• How humility and thoroughness shaped Terry's global expansion

• What it takes to build a multigenerational company

Sponsors

Shopify

Launch, build, and grow your business with one of the world's leading commerce platforms. Start your trial at Shopify.com/tony

The Southgate Foundation

Helping widows, orphans and the elderly. Learn more at thesouthgatefoundation.org.

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: [email protected]

About Terry Conway

Terry Conway is an entrepreneur, former CFO of Perdue Farms, and author of Business Is Simple. After a decade as CFO, he left a successful corporate career to acquire a small regional seafood business and reinvent it. Terry expanded the company internationally while developing a business philosophy centered on trust, continuous product improvement, competitive processing, marketing, sales, and long-term thinking. His adventures sourcing around the world even earned him the nickname "Indiana Jones of the seafood business." Today, the company operates across seven countries, with a multigenerational philosophy that Terry says was part of the plan from the beginning.

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What if the adversity standing in your way could actually become part of your advantage?

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Success isn't about avoiding setbacks – it's about developing the resilience to keep moving through them. For entrepreneurs and business leaders, adversity can either stop your progress or strengthen you for what's next.

Eric Bailey went from being told he might never walk to becoming a professional basketball player, global speaker, and CEO of a multi-million-dollar enterprise. He shares the principles behind Championship DNA, why vision requires action, how accountability accelerates growth, and what entrepreneurs can learn from elite athletes about performing under pressure.

What You'll Learn

• How to develop the resilience to keep moving through adversity

• Why vision creates direction – but action creates results

• How preparation turns unexpected opportunities into breakthroughs

• What elite athletes can teach entrepreneurs about habits and accountability

• Why your past doesn't have to determine your future

Sponsors

Shopify

Launch, build, and grow your business with one of the world's leading commerce platforms. Start your trial at Shopify.com/tony

Odoo

Run your entire business from one fully integrated platform. CRM, Accounting, Sales, Inventory, Marketing, Website Builder, and much more. Learn more at Odoo.com/tonydurso.

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: [email protected]

About Eric Bailey

Eric Bailey is a globally recognized speaker, former professional basketball player, and CEO of a multi-million-dollar enterprise. After being abandoned at birth, growing up in South Central Los Angeles, and being diagnosed with a degenerative bone disease, Eric defied expectations and built an extraordinary career in sports, business, and speaking. Today, he helps entrepreneurs, business leaders, and organizations develop resilience, accountability, vision, and what he calls Championship DNA.

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AI isn't just changing how we work – it's changing where the next great business opportunities will come from.

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AI is eliminating jobs, rewriting industries, and giving entrepreneurs capabilities that once required entire teams. But Jay Samit's message is not one of fear. He believes your experience, judgment, and ability to recognize problems can become even more valuable when combined with AI. In this conversation, Jay explains how to spot opportunities others miss, reinvent yourself before disruption forces you to, and use AI to build your next source of income, impact, and purpose.

What You'll Learn

• How to future-proof your business with AI

• Why experience is an AI advantage

• How to spot opportunities others miss

• Why reinvention shouldn't wait

• How to turn AI into a business partner

Sponsors

Shopify

Launch, build, and grow your business with one of the world's leading commerce platforms. Start your trial at Shopify.com/tony

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: [email protected]

About Jay Samit

Jay Samit is an international bestselling author, serial entrepreneur, and leading expert on disruption and innovation. He has pioneered technologies used by billions, raised hundreds of millions for startups, helped grow companies including LinkedIn, and held senior roles at Sony, Universal Studios, and Deloitte Digital. His latest book, The Second Act Advantage, shows how to turn experience into opportunity, embrace AI, and build a purposeful and profitable next chapter.

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Change is constant. The businesses that adapt are the ones that thrive.

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Adaptability expert Anne Grady shares practical strategies for navigating uncertainty, leading with confidence, and developing the adaptability entrepreneurs need to thrive through constant change. Drawing on neuroscience, leadership research, and her own remarkable journey, she explains why resilience alone isn't enough—and why adaptability has become one of the most valuable business skills today.

What You'll Learn

• Why adaptability is becoming one of the most valuable business skills today

• The difference between bouncing back and growing forward

• How emotional aptitude shapes better leaders and stronger teams

• Simple ways to reduce stress, worry, and burnout

• How the EVOLVE Framework helps entrepreneurs thrive through constant chang

Sponsors

Shopify

Launch, build, and grow your business with one of the world's leading commerce platforms. Start your trial at Shopify.com/tony

Odoo

Run your entire business from one fully integrated platform. CRM, Accounting, Sales, Inventory, Marketing, Website Builder, and much more. Learn more at Odoo.com/tonydurso.

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: [email protected]

About Anne Grady

Anne Grady is a keynote speaker, resilience and adaptability expert, and the bestselling author of EvolvAbility: Growing Forward When Life Goes Sideways. For more than two decades, she has helped organizations, leaders, and entrepreneurs develop the skills needed to navigate change, strengthen emotional intelligence, and lead with confidence during uncertainty. Blending neuroscience, psychology, humor, and practical business experience, Anne equips people with actionable strategies that improve leadership, decision-making, communication, and long-term success

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Business has never been more competitive.

Customers have more choices. Entrepreneurs have more competition. Artificial intelligence can create content in seconds. Customers are flooded with messages every day. And earning someone's trust has become harder than ever.

So what separates the entrepreneurs who consistently earn trust... from those who simply make more noise?

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In this episode, communication strategist Joel Bauer explains why people don't make decisions the way most entrepreneurs think they do. Drawing from more than four decades of experience working with business leaders, Fortune 500 companies, and entrepreneurs, Joel reveals practical strategies for building trust, creating emotional connection, communicating with confidence, building trust, and influencing people without pressure, gimmicks, or manipulation. If your success depends on your ability to communicate ideas, build relationships, or grow your business, this conversation is packed with insights you can apply immediately.

What You'll Learn

•Why people say yes long before they make a buying decision

•How authentic communication builds trust faster than persuasion

•The simple habits that instantly increase credibility

•Why permission creates stronger relationships than pressure

•How to communicate in ways that inspire people to take action

Sponsors

ShipStation

The all-in-one intelligent shipping platform powered by AI trained on decades of real shipping data.

Get 60 days FREE at ShipStation.com/Tony.

Odoo

Run your entire business from one fully integrated platform.

CRM, Accounting, Sales, Inventory, Marketing, Website Builder, and much more.

Learn more at Odoo.com.

Advertise on The Tony DUrso Show.

For sponsorship opportunities, email:

[email protected]

About Joel Bauer

Joel Bauer has spent more than 40 years helping entrepreneurs, executives, speakers, and Fortune 500 companies communicate more effectively, build trust, and ethically influence others. Beginning as a professional magician and performer before evolving into a communication strategist, Joel has helped train millions through live events, corporate programs, and leadership workshops. His practical approach combines psychology, authentic communication, and real-world business experience to help leaders create lasting influence without manipulation.

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Businesses today are competing in one of the noisiest marketplaces in history.

Artificial intelligence is flooding every platform with content. Advertising costs continue to rise. Consumers have more choices—and more skepticism—than ever before.

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If you're wondering how to earn attention, build trust, and acquire customers without simply spending more on advertising, this conversation is for you. Yuliya Gorenko explains why influencer marketing is no longer just a social media tactic—it's becoming one of the most effective ways businesses build credibility, strengthen customer relationships, and accelerate growth. She shares practical strategies for choosing the right creators, measuring real ROI, integrating influencer marketing into your existing strategy, and why authentic human connection may become even more valuable as AI reshapes the marketing landscape.

What You'll Learn

• Why influencer marketing is one of today's most misunderstood business strategies

• How to measure ROI and customer acquisition from influencer campaigns

• What separates successful influencer partnerships from expensive mistakes

• Why trust is becoming a company's greatest competitive advantage

• How to integrate influencer marketing into your overall marketing strategy instead of treating it as a standalone tactic

Sponsors

Shopify

The commerce platform powering millions of businesses worldwide. Start your free trial today.

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: [email protected]

About Yuliya Gorenko

Yuliya Gorenko is the founder of Mishka Agency, an award-winning influencer marketing agency that helps consumer and B2B brands build scalable influencer programs that drive measurable business growth. With more than 12 years of experience, she has worked with hundreds of global brands, developed campaigns with thousands of creators, and created the Influencer Sauce™ framework—a practical system that helps businesses integrate influencer marketing into their overall marketing strategy rather than treating it as a separate initiative.

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👉 Learn more about Yuliya Gorenko and Mishka Agency

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