Spencer Williams is the visionary CEO behind West Paw — the first Certified B Corp in the pet industry and one of the most respected purpose-driven manufacturers in the world. He transformed a small Montana pet toy company into a global brand centered on sustainability, innovation, employee culture, and the "quadruple bottom line": people, pets, planet, and profits.

In this episode, Spencer reveals how mission-led leadership creates competitive advantage, how to innovate in a mature industry, and why long-term thinking is now the ultimate entrepreneurial superpower. This is a masterclass in building companies that last — and leading teams who love where they work.

What You'll Learn

• Why purpose-driven leadership outperforms traditional growth models

• How to build an award-winning company culture people never want to leave

• The advantage of becoming a B Corp — and how it transforms your brand

• The innovation process behind West Paw's sustainable products

• How to stay resilient through economic swings without sacrificing values

• Practical steps for scaling a mission-led business in any industry

• How the "quadruple bottom line" creates long-term competitive strength

About Spencer Williams

Spencer Williams is the CEO of West Paw, a pioneering pet products company known for sustainable manufacturing, innovative materials, and a deep commitment to values-based leadership. Under his guidance, West Paw became the first Certified B Corp in the pet industry and developed one of the most innovative recycling programs in the category. With more than 100 employees, West Paw continues to thrive through a commitment to culture, creativity, and conscious business practices.

Sponsors & Partners • Imagine you're a business owner relying on a dozen different software programs to run your company — each one more complicated than the last. Odoo solves that by bringing CRM, accounting, HR, marketing, inventory, and more into a single, simple, scalable platform. 👉 Streamline everything with Odoo at odoo.com. • For sponsorship opportunities, email [email protected].

Resources & Links Mentioned

1. Connect with Spencer Williams: https://www.westpaw.com/
2. 🎧 Listen on Apple: https://tonydurso.com/apple
3. 🎧 Listen on Spotify: https://tonydurso.com/spotify
4. 📧 Join the Newsletter: https://tonydurso.com/news
5. 🎥 Watch the Video: https://tonydurso.com/videos

Tony's Closing Words Use this and let's help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.

#LeadershipPodcast #SustainableBusiness #BCorpLeadership #EntrepreneurSuccess #PurposeDrivenBusiness #BusinessInnovation #HighGrowthLeadership #ConsciousCapitalism #TopEntrepreneurs #GlobalBusinessInsights

Jess Jensen is a communications strategist and digital leadership expert who has spent more than 20 years helping global executives clarify their voice and inspire their teams. Her work across Microsoft, Adidas, Nestlé, and Qualcomm gives her a rare perspective on how leaders can show up online with clarity, confidence, and authenticity.

What You'll Learn • Why your digital presence is now a core part of your leadership • How to elevate trust and influence in under 30 days • Simple ways to humanize your brand without spending big money • The six reasons digital media is essential for executives in 2025 • How founders lose momentum — and sales — by staying silent • Bringing more optimism, gratitude, and connection into your messaging

About Jess Jensen Jess Jensen is the founder of Co-Pilot Communications, where she helps executives and entrepreneurs build authentic influence in a noisy digital world. With leadership experience at Microsoft, Adidas, Nestlé, and a decade leading Qualcomm's global digital communications, Jess has shaped narratives at the highest levels. Her work focuses on inspiring leaders to communicate with clarity, optimism, and gratitude — and to use digital platforms as a force for connection instead of negativity.

Sponsors & Partners • Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony • For sponsorship opportunities, email [email protected].

Resources & Links Mentioned

1. Connect with Jess Jensen: https://copilotcommunications.com
2. 🎧 Listen on Apple: https://tonydurso.com/apple
3. 🎧 Listen on Spotify: https://tonydurso.com/spotify
4. 📧 Join the Newsletter: https://tonydurso.com/news
5. 🎥 Watch the Video: https://tonydurso.com/videos

Tony's Closing Words Use this and let's help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.

#Entrepreneurship #BusinessGrowth #MarketingAudit #ScaleSmarter #FractionalCMO #MarketingStrategy #CustomerAcquisition #StartupScaling #BusinessOptimization #ProfitLeaks

Peter J. Bissonnette is the former President of Shaw Communications and author of Count on Me: My Life, Lessons, and Legacy. From humble beginnings to the boardroom, Peter's story shows how resilience, integrity, and compassion can shape both a career and a life well-lived.

In this conversation, Peter reveals how he rose through the ranks of one of Canada's top telecommunications companies, the personal philosophy that guided his decisions, and why authentic leadership still matters in a world driven by speed and change.

What You'll Learn

• How resilience and integrity create lasting success

• The leadership lessons behind Shaw Communications' growth

• Why mentorship and empathy matter at the executive level

• How to build trust through transparency and consistency

• The personal side of leading through transformation

About Peter J. Bissonnette Peter J. Bissonnette is a seasoned executive, dynamic speaker, and the former President of Shaw Communications Inc. During his 35-year career, he helped shape Canada's communications landscape, guiding Shaw through major technological and organizational change.

He's also an accomplished musician, photographer, and now author of Count on Me, a memoir blending personal reflection with leadership wisdom. Today, Peter speaks and writes about integrity-based leadership, resilience, and building legacy through values-driven action.

Sponsors & Partners • Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony • For sponsorship opportunities, email [email protected].

Resources & Links Mentioned

1. Connect with Peter J. Bissonnette: ingeniumbooks.com/peter-j-bissonnette
2. 🎧 Listen on Apple: https://tonydurso.com/apple
3. 🎧 Listen on Spotify: https://tonydurso.com/spotify
4. 📧 Join the Newsletter: https://tonydurso.com/news
5. 🎥 Watch the Video: https://tonydurso.com/videos

Tony's Closing Words Use this and let's help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.

#Leadership #Resilience #BusinessGrowth #IntegrityInBusiness #TelecomIndustry #Entrepreneurship #Mentorship #CorporateCulture #ExecutiveWisdom #LegacyBuilding

Dr. Alan Barnard is one of the world's leading decision scientists and the author of From Fragile to Antifragile: How to Transform Organizations, People, and Relationships. As founder of Goldratt Research Labs, he's worked with leaders across the globe to help them make better decisions, eliminate bottlenecks, and build systems that thrive under stress—not collapse from it.

This episode dives deep into the science of antifragility—how some businesses and leaders not only survive pressure but actually grow stronger because of it. You'll learn the hidden decision mistakes that keep organizations fragile, the frameworks for building resilient systems, and how to turn chaos into clarity in your business and life.

What You'll Learn • Why resilience isn't enough—and what it really means to be antifragile • How to identify whether your business is fragile, robust, or antifragile • Common decision-making traps that weaken leaders and organizations • How to transform stress into a strategic advantage • The mindset that helps entrepreneurs thrive in uncertainty

About Dr. Alan Barnard Dr. Alan Barnard is a decision scientist, author, and CEO of Goldratt Research Labs. He has pioneered new ways to apply the Theory of Constraints to leadership, strategy, and organizational performance. His latest book, From Fragile to Antifragile, distills decades of research into a roadmap for building people and companies that gain from stress instead of breaking under it.

Sponsors & Partners • Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony • For sponsorship opportunities, email [email protected].

Resources & Links Mentioned

1. Connect with Dr. Alan Barnard: dralanbarnard.com
2. 🎧 Listen on Apple: https://tonydurso.com/apple
3. 🎧 Listen on Spotify: https://tonydurso.com/spotify
4. 📧 Join the Newsletter: https://tonydurso.com/news
5. 🎥 Watch the Video: https://tonydurso.com/videos

Tony's Closing Words Use this and let's help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.

#Entrepreneurship #BusinessGrowth #MarketingAudit #ScaleSmarter #FractionalCMO #MarketingStrategy #CustomerAcquisition #StartupScaling #BusinessOptimization #ProfitLeaks

Every entrepreneur wants their marketing to work harder — but most are quietly leaking money without realizing it. Draye has seen it all: seven-figure ad budgets with zero return, teams chasing vanity metrics, and agencies over-promising results they can't deliver. He breaks down how to stop the waste, simplify your strategy, and install systems that actually drive profit. Whether you're scaling a service firm or building your next big exit, this conversation will show you exactly where to focus for real, measurable growth.

What You'll Learn

• The hidden leaks draining your marketing budget — and how to fix them • Why most agencies fail to deliver sustainable growth • How a $15K audit saved a multi-million-dollar business • The smarter way to scale without hiring more people • How to build a company that grows — and sells — without you

About Draye Redfern Draye Redfern is the founder of Fractional CMO and Redfern Media, advising 1,000+ founders and dozens of 7- and 8-figure firms. Featured in Forbes, Inc., HuffPost, and Psychology Today, Draye is known for bringing precision and grit to fast-growing service businesses. His mission: help founders plug their marketing leaks, simplify their systems, and scale with profit-driven clarity.

Sponsors & Partners

• Shopify — Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony • For sponsorship opportunities, email [email protected].

Resources & Links Mentioned

1. Connect with Draye Redfern: https://fractionalcmo.com
2. 🎧 Listen on Apple: https://tonydurso.com/apple
3. 🎧 Listen on Spotify: https://tonydurso.com/spotify
4. 📧 Join the Newsletter: https://tonydurso.com/news
5. 🎥 Watch the Video: https://tonydurso.com/videos

Tony's Closing Words Use this and let's help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.

#Entrepreneurship #BusinessGrowth #MarketingAudit #ScaleSmarter #FractionalCMO #MarketingStrategy #CustomerAcquisition #StartupScaling #BusinessOptimization #ProfitLeaks

Entrepreneurs, if you've ever wondered how to turn trust, mindset, and relationships into scalable wealth — this episode shows you how. Discover the strategies behind one of the most inspiring syndication success stories, built not on luck but on positivity, persistence, and people-first leadership.

What You'll Learn • How syndication can help you raise millions and grow true wealth • The mindset that took one entrepreneur from $7 to $1 billion in assets • The habits that make positivity a real business strategy • Where the next major investment opportunities are emerging • How joy and integrity can scale your business further than hustle alone

About Vinney Chopra

Vinney "Smile" Chopra is a multifamily syndication expert, best-selling author, and founder of Moneil Investment Group, Moneil Management Group, and Moneil Senior Living. With over $1 billion in managed assets and 40+ successful syndication deals, he's proven that positivity and consistent action create extraordinary results. Through his books Apartment Syndication Made Easy and Positivity Brings Profitability, Vinney teaches entrepreneurs to lead with energy, trust, and purpose while building lasting wealth through real estate.

Sponsors & Partners • NordVPN — Stay safe online with the world's leading VPN. Protect your privacy, browse securely, and enjoy total peace of mind. 👉 Get your exclusive offer today: NordVPN.com/tony

• Shopify — Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony

• For sponsorship opportunities, email [email protected].

Resources & Links Mentioned

1. Connect with Vinney Chopra: https://vinneychopra.com
2. 🎧 Listen on Apple: https://tonydurso.com/apple
3. 🎧 Listen on Spotify: https://tonydurso.com/spotify
4. 📧 Join the Newsletter: https://tonydurso.com/news
5. 🎥 Watch the Video: https://tonydurso.com/videos

Tony's Closing Words Use this and let's help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.

#Entrepreneurship #RealEstateInvesting #Syndication #SuccessMindset #WealthBuilding #Leadership #Positivity #BusinessGrowth #TonyDUrso #Podcast

Can a podcast be more than just content? Tomás Soares da Fonseca thinks so—and he's got over 1,000 episodes to back it up. As the founder of ICONS of Real Estate, he's helped top agents and entrepreneurs turn interviews into inbound leads, brand equity, and long-term business growth. This episode explores how to build a podcast that doesn't just entertain—but sells, connects, and scales.

What You'll Learn

• How to convert podcast listeners into high-quality inbound leads • The systems and workflows Tomás uses to scale podcast operations • The metrics and KPIs that actually move the needle • Mistakes to avoid when using content as a funnel • How to sustain consistency and momentum over hundreds of episodes

About Tomás Soares da Fonseca

Tomás is the founder of ICONS of Real Estate, a podcast network and brand platform that helps real estate professionals turn their voice into client acquisition machines. He's produced more than 1,000 podcast episodes to date, partnering with top agents, brokers, and syndicators across North America.

Sponsors & Partners

• Odoo — Imagine you're a business owner juggling a dozen disconnected software tools. Each is expensive, overly complex, and none talk to each other. Odoo fixes that by combining CRM, marketing, accounting, HR, and more in one unified system. 👉 Learn more at odoo.com • For sponsorship opportunities, email [email protected].

Resources & Links Mentioned

1. ICONS of Real Estate: iconsofrealestate.com
2. 🎧 Listen on Apple: https://tonydurso.com/apple
3. 🎧 Listen on Spotify: https://tonydurso.com/spotify
4. 📧 Join the Newsletter: https://tonydurso.com/news
5. 🎥 Watch the Video: https://tonydurso.com/videos

Tony's Closing Words

Use this and let's help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.

#podcasting #podcaststrategy #realestatepodcast #leadgeneration #entrepreneurship #contentmarketing #relationshipfunnel #realestatebranding #businessgrowth #tonydurso

Howard Behar is the former President of Starbucks North America and the founding President of Starbucks International. In this episode, he shares how servant leadership and leading with values helped take Starbucks from just 28 stores to over 15,000 worldwide—and why entrepreneurs must put people first if they want to build something that lasts.

What You'll Learn • How servant leadership drives sustainable growth • The core values that scaled Starbucks to 15,000 stores • Why empowering employees creates a stronger culture • Lessons from taking Starbucks global for the first time • How to balance profit with purpose as an entrepreneur

About Howard Behar Howard Behar served as President of Starbucks North America for 21 years and became the founding President of Starbucks International, opening the first store outside North America in Japan. During his tenure, Starbucks grew from 28 stores to over 15,000 across five continents. He later served on the Starbucks Board of Directors for twelve years.

Howard is the author of It's Not About the Coffee: Lessons on Leadership from a Life at Starbucks and a global speaker on servant leadership. Today, he mentors entrepreneurs and leaders, serves on multiple nonprofit and educational boards, and continues to inspire with his philosophy that "the person who sweeps the floor should choose the broom." Reach Howard at 206-972-7776 or email [email protected].

Sponsors & Partners • Take back your personal data with Incogni! Use code [tony] at the link below and get 60% off annual plans: https://incogni.com/tony • Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony • For sponsorship opportunities, email [email protected].

Resources & Links Mentioned

1. Connect with Howard Behar: www.howardbehar.com
2. 🎧 Listen on Apple: https://tonydurso.com/apple
3. 🎧 Listen on Spotify: https://tonydurso.com/spotify
4. 📧 Join the Newsletter: https://tonydurso.com/news
5. 🎥 Watch the Video: https://tonydurso.com/videos

Tony's Closing Words Use this and let's help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.

#Leadership #Entrepreneurship #BusinessGrowth #Starbucks #ServantLeadership #Success

Michelle Niemeyer is a strategist and the creator of The Art of Bending Time, a breakthrough approach to productivity and life design. Her clients routinely reclaim 10 extra hours of their week—without quitting their jobs or sacrificing income—while reducing stress, improving health, and creating more freedom to do what they love. She shows entrepreneurs how to move beyond the myth of work/life balance and instead design lives where business growth and personal fulfillment work together.

What You'll Learn • Why work/life balance is a myth—and what successful entrepreneurs focus on instead • How to unlock 10+ hours of productive time each week without cutting revenue • The connection between poor time management and professional burnout • Three powerful strategies to maximize your time and energy as a business owner • How aligning work, health, and relationships creates synergy that drives long-term success

About Michelle Niemeyer Michelle Niemeyer is the founder of The Art of Bending Time, a holistic and systematic approach to time management designed for entrepreneurs. Her clients consistently gain at least 10 hours of productive time each week while lowering stress, improving health, and increasing financial results. She helps business leaders design lives filled with growth, freedom, and fulfillment.

Sponsors & Partners

• Imagine you're a business owner using a dozen disconnected software tools. Each one is more complicated and expensive than the last. Odoo solves this by bringing CRM, accounting, HR, marketing, and more into one simple, scalable platform. 👉 Take control at odoo.com.

• For sponsorship opportunities, email [email protected].

Resources & Links Mentioned • Connect with Michelle Niemeyer: https://www.michelleniemeyer.com • 🎧 Listen on Apple: https://tonydurso.com/apple • 🎧 Listen on Spotify: https://tonydurso.com/spotify • 📧 Join the Newsletter: https://tonydurso.com/news • 🎥 Watch the Video: https://tonydurso.com/videos

Tony's Closing Words Use this and let's help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.

#entrepreneur #timemanagement #productivity #burnout #businessgrowth #success #leadership #worklifebalance

Chris James is the founder of A Healthy Alternative, where he has guided thousands of people to transform their health through strategic fasting. From losing 100+ pounds without loose skin to reversing chronic conditions and regaining energy, Chris's methods help entrepreneurs and high achievers operate at peak performance without crash diets or punishing workouts.

What You'll Learn • Why fasting is a powerful tool for entrepreneurs to boost energy and clarity • The strategic fasting method that prevents saggy skin during weight loss • How to reverse disease naturally and reset your body's cravings • The overlooked role of hydration in sustaining productivity • How to safely approach long-term fasting for maximum health benefits

About Chris James Chris James is the creator of A Healthy Alternative, a platform focused on natural health education and fasting strategies. Through programs, videos, and coaching, Chris helps people break free from food addiction, heal chronic issues, and achieve high levels of energy and focus.

Sponsors & Partners • Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony • For sponsorship opportunities, email [email protected].

Resources & Links Mentioned • Connect with Chris James: ahealthyalternative.org • 🎧 Listen on Apple: tonydurso.com/apple • 🎧 Listen on Spotify: tonydurso.com/spotify • 📧 Join the Newsletter: tonydurso.com/news

Tony's Closing Words Use this and let's help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.

#Entrepreneur #Fasting #IntermittentFasting #Productivity #Energy #Focus #EntrepreneurWellness #Longevity #SuccessMindset