“Invest a little bit in a good microphone, know what you're doing, how to use it and make the best content and make the best quality content that you can. Trust me, it will make a massive difference.” 

I was absolutely blown away when I discovered A Vietnam Podcast had reached the top 5% of podcasts globally. It’s been a rollercoaster—figuring out what works, what doesn’t, and most importantly, learning to appreciate the process.

So many podcasters, especially those just starting out, get caught up in comparing themselves to Joe Rogan or major network-backed shows. 

Podcasting is a long game, and with the right strategies anyone can carve out their own success story.

• Niall Mackay

Key Takeaways:

1. Consistency is Key – The majority of podcasts fail because they don’t make it past 10 episodes. Keep publishing, take breaks if needed, but always come back.
2. Build a Back Catalog – 30% of my downloads come from older episodes, proving that having a strong library keeps listeners engaged. 
3. Audio Quality Matters More Than Content – People will forgive a lot, but bad audio will make them tune out instantly. Invest in a good mic. 
4. Make Your Podcast Discoverable – SEO, YouTube, and having a website are crucial. Podcast directories alone won’t get you found. 
5. Double Down on Video & Shorts – YouTube Shorts and Instagram Reels have brought in thousands of views, helping my podcast reach new audiences. 

Chapters and Timestamps: 
01:00 - Understanding Podcast Download Numbers 
04:00 - Global Podcast Statistics 
09:00 - Tip #1: Consistency and Seasons 
11:00 - Tip #2: Building a Back Catalogue 
13:00 - Tip #3: Audio Quality Importance 
14:00 - Tip #4: Making Your Podcast Discoverable 
19:00 - Tip #5: Building a Website 
23:00 - Smarter Podcasting Journey
27:00 - Taking Breaks and Coming Back Stronger 
31:00 - Content Strategy and Growth 

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