It’s the 50th episode of Destination Discourse, and Stuart Butler and Adam Stoker mark the milestone by taking a reflective walk through their biggest learnings and shifts in perspective since launching the show. In a heartfelt, humorous, and occasionally roast-filled conversation, they unpack how their thinking has evolved on three major fronts: the role of paid vs. owned media, the importance of measuring what truly matters, and how they now view the role of a DMO in the community.

Along the way, they revisit some of their favorite guest moments—from Zeke Coleman’s red-pill data analogy to Will Seccombe’s cautionary tale about risk—and talk about how those insights have changed them as professionals. Adam surprises Stuart with a tribute to his recent Content Marketer of the Year award, and both hosts get vulnerable about their professional growth, podcast therapy moments, and the impact of building this community.

Whether you’ve been listening since Episode 1 or you’re just discovering the show, this milestone episode captures exactly what makes Destination Discourse so unique: smart, unfiltered conversations about the real work of destination leadership.

⸻

🔑 Key Takeaways / Learning Objectives:

 • Discover how Stuart’s views on paid, earned, and owned media have shifted—and why he’s no longer so bullish on owned media alone.

 • Understand the deeper KPI conversation, including why community sentiment and team impact may matter more than traditional vanity metrics.

 • Hear how both hosts’ views on the role of a DMO have evolved—from marketers to strategic community collaborators.

 • Revisit favorite past episodes and the moments that changed their thinking—from data debates to leadership gold.

 • Reflect on the human side of leadership, risk-taking, and resilience—plus how podcasting itself can be a growth tool.

⸻

💬 Notable Quotes:

“The only way we fail is if we give up.” – Stuart

“Paid media is the vehicle for attention, but trust comes from owned storytelling.” – Adam

“I don’t think we’re just marketers anymore—we’re conveners, collaborators, and catalysts.” – Stuart

“This show has 10x’d my learning rate. I finally get what DMOs go through.” – Adam

⸻

📝 Additional Notes:

 • This is one of the most personal and reflective episodes yet—equal parts roast, recap, and real talk.

 • Includes a surprise segment where Adam flips the script and honors Stuart’s Content Marketer of the Year award.

 • A great primer episode for new listeners to understand the show’s mission—and for loyal fans to see how far it’s come.

 • Encouragement for listeners to suggest topics, share feedback, and even come on the show.