Join host Sean Nettleton with Cliff Bailey and Cara Hanway of Sunset Seeds in Northwest Missouri. Cliff and Cara share how their seed dealership grew into a hub for fertility solutions, community support, and agronomic innovation. From redefining roles in their business to embracing cutting-edge tools like Ferticast, the duo highlights the importance of curiosity, customer trust, and a passion for agronomy. They discuss balancing soil health with ROI, the risks and rewards of social media, and how progressive thinking is reshaping the future of farming.