<a href="https://www.linkedin.com/in/sarahbennight/" target="_blank">Sarah Bennight</a>, marketing strategist for <a href="http://www.stericycle.com/" target="_blank">Stericycle</a>, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.Thanks to <a href="https://www.xpressdocs.com/enterprise/who-we-serve/healthcare/" target="_blank">Xpressdocs</a> for helping us spread the awesome, yo! <hr> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.

Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day. Thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.

<a href="https://www.linkedin.com/in/sarahbennight/" rel="noopener noreferrer">Sarah Bennight</a>, marketing strategist for <a href="http://www.stericycle.com/" rel="noopener noreferrer">Stericycle</a>, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.Thanks to <a href="https://www.xpressdocs.com/enterprise/who-we-serve/healthcare/" rel="noopener noreferrer">Xpressdocs</a> for helping us spread the awesome, yo! See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for privacy and opt-out information.

50 – Will B2B Always Be Boring?

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Business

Health & Fitness

Marketing

Management

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.  Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.  It's more than a show; it's a mission.  Topics for 2026:  Connected fitness  GLP-1's / weight loss  Wearables Longevity and diagnostics  Food as medicine / nutrition  Preventive health and wellness  Digital Front Door  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health  Digital health and consumer brands making waves and new entrants making a splash  Topics not covered:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle 

<a href="https://healthcarerap.com/" rel="noopener noreferrer"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

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50 – Will B2B Always Be Boring?

50 – Will B2B Always Be Boring?

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