The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#508: The self-optimizing enterprise with Don Schuerman, CTO at Pega


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There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow.

Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where human creativity and innovation work seamlessly with artificial intelligence. 

To help me discuss this topic, I’d like to welcome Don Schuerman, CTO & VP of Product Strategy & Marketing at Pega.

Resources

Pega website: https://www.pega.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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