The Agile Brand with Greg Kihlström®

#510: Missed opportunities with AI and CX with Tony Grout, Showpad


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As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements, significant missed opportunities exist in maximizing AI’s potential.

Today we’re going to talk about missed opportunities for AI in the customer experience and what brands can do to embrace and benefit from them. 

To help me discuss this topic, I’d like to welcome Tony Grout, Chief Product and Technology Officer at Showpad, a sales enablement platform.

Resources

Showpad website: https://www.showpad.com

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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

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The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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