What decisions will people be making in the year 2030? What factors will influence their purchasing decisions? And how does the food industry adapt to meet those new demands?

When it comes to the future of food, everyone in the industry would like to know the types of food and drink products people will be buying in the years to come.

It is, of course, impossible to know for sure, but we can look at the underlying trends and the circumstances that will be acting as motivators for the consumers of the future.

In this episode of the Food Matters Live podcast, recorded live at the Food Matters Live Tastes of Better event held in Ascot in April 2024, we ask an expert panel for their insights and try to answer some of those questions.

We cover the cost-of-living, sustainability, personalised nutrition, and plenty more.

Robert Lawson, Managing Partner, Food Strategy Associates

Richard Neish, Global Futures and Global Tastepoint, IFF

Millie Diamond, Food and Drink Strategist, WGSN

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