Welcome to another After Dark episode! We're kicking off January with some incredible guests. As you heard last week, I recently attended SHOT Show and had the chance to connect, meet & learn from some incredible people within the industry. For today's episode, I sat down with Joe Dawson from Bruiser Industries. We discuss his journey from "awkward kid" to Sniping Instructor. I really enjoyed this conversation - he brings a lot of energy to the table.  We discuss his background including: BUDs, Naval Warfare, writing for firearms magazines, the SEAL trident & founding Bruiser Industries as well as the reason WHY he chose that name. If you're a long time listener, you might remember my past conversation with Chris Kuras with Condition One which is linked below - he made the introduction and sat in on this one. It was a pleasure having two legends in the room and I hope you enjoy this one.

Watch The Interview with Chris Kuras: https://www.youtube.com/watch?v=XAdytl-3RIY&list=PLTcz2FTYO7osIME5pD7Bi4GOVmS9Wu4my&index=10&t=2458s

Timestamps:
00:00 Where's The Beard
03:45 Joe's Background
21:26 Most Navy SEAL Podcasts
22:04 Writing For Gun Magazines
29:09 Joe's Approach To Sharing Information
32:50 Sift Through The B.S.
35:38 The Coaches Coach
41:55 The $600 Mistake
46:29 What Matters More Than Anything
52:03 Handling Criticism As A Coach
59:20 How Joe Approaches His Personal Brand
1:05:53 Monetizing The Trident
1:15:18 The Choice To Become A SEAL
1:18:47 How To Prepare For Competition Shooting
1:27:20 What To Know About Bruiser Industries
1:36:08 How To Take A Class with Joe

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