If you’re a fan of the holiday toy sensation Elf on the Shelf, you may already be familiar with the Lumistella Company. Today’s guest is Brad Reese, and he is the Director of Product Development at this very company! Brad’s experience in the toy industry includes working with brands such as Disney and Baby Einstein, and while his expertise spans a wide range of ages, today we’re going to delve into all things, baby and infant. 

In this episode, we’ll talk about the biggest challenges a toy creator might face when developing their baby toy ideas, and how certain rules and safety regulations could trip you up or slow your development process. In this episode, Brad gives valuable advice on developing a baby product from marketing, to testing, and closes out with three golden rules to follow when designing baby toys.

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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/52

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