“What makes a great marketer? People who realise that the consumer isn’t them…”

Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.

This week, your host Lottie chats to the Co-Founder of BOTIVO, Imme Ermgassen. 

BOTIVO have taken non-alc, indulgent drinks to a whole new level with their magnetising brand visuals, and confidently stand for artisanal hedonism, in a world where we are told less is best.

They're on a mission to make a great drink that does not live in opposition to alcohol, but in a category of its own.

Tune in to hear Imme chat about creating an incredible storybook of brand characters, balancing founder life as a mum of twins and what really makes a good marketer.

Finally… if you enjoy the episode, please leave us a review, it helps more than you know. Now let’s get stuck in!

Chapters:

[01:33] Introduction to Bativo 

[03:13] The Role of a Founder and Balancing Responsibilities

[06:00] Building a Strong Brand Strategy

[08:53] Cultural Insights and Consumer Understanding

[11:55] Artisanal Hedonism: The Brand's Core Philosophy

[14:51] The Importance of Clarity in Brand Messaging

[18:02] Navigating the Challenges of Marketing and Distribution

[21:04] Addressing Ageism in Marketing

[24:07] Creating a Diverse Brand Character

[26:49] The Learning Curve of Running a Startup

[29:56] The Need for Consumer Feedback

[33:11] Final Thoughts and Call to Action

*This episode is brought to you by Be A Bear, find out how you can grow your audience here: https://www.beabear.co.uk/ 

Connect with Imme: https://www.linkedin.com/in/immeermgassen/

Explore BOTIVO: https://www.botivodrinks.com/our-story

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/

Discover Up World: https://www.up-club.co/?utm_source=MarketingHustle&utm_medium=podcast&utm_campaign=marketing_hustle_podcast