You know, when you talk about the intersection of science and world-class whiskey, there's one person who immediately comes to mind. I am thrilled to welcome back a true pillar of the industry, the insightful Dr. Pat Heist, co-founder of Wilderness Trail Distillery, for his third visit! Dr. Heist is breaking down the full, fascinating journey of Wilderness Trail—from its incredibly dedicated early days to the huge, strategic partnership with Campari. And you know Pat and his background in microbiology, so we had to talk about yeast for a bit. But it’s not just about science; we also explore his unexpected second career in music with his band, Zella May, and what he's now doing with his wealth of investing in other businesses. Plus, we dive into the glass with a tasting of some new bourbon and rye whiskeys they are about ready to share.
Dr. Heist’s reflections on the journey of Wilderness Trail DistilleryThe significance of the partnership with Campari and its strategic objectivesHow music plays a role in Dr. Heist’s life and careerTasting highlights of Wilderness Trail products, including a high rye bourbon and rye whiskeyPerspectives on the future of contract distilling and navigating market trendshe balance between personal interests and business successSupport this podcast on Patreon
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