The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#537: Accelerating the enterprise with AI with Kerim Akgonul, Chief Product Officer, Pega


Listen Later

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise, and have been hands-on at the Innovation Hub.


Today, we’re joined by Kerim Akgonul, Chief Product Officer at Pega, to discuss the transformative role of generative AI in business processes and the exciting developments around Pega GenAI Blueprint™.


ABOUT KERIM AKGONUL

Kerim is responsible for delivering Pega’s full suite of products built on the Pega Infinity™ Platform. Kerim leads the company’s 1,000 plus team of engineers, product managers, designers, and architects, building best-in-class solutions across 1:1 customer engagementcustomer service, and intelligent automation.

Kerim is focused on leveraging the latest technologies and development approaches such as low-code, AI, robotics, and cloud to support business users. He is an advocate for building software that makes the underlying technology transparent and serves the needs of the business. This focus on business impact has contributed significantly to the company being recognized as a leader in the major product and technology categories important to clients including low-codecustomer relationship management (CRM)case management, intelligent automation, real-time analytics, and business process management (BPM).

Kerim began his career at Pega developing applications for customers in financial services and insurance, and he put his customer-centric perspective to work in establishing the company’s product management function. Early in the company’s history, Kerim recognized the power of connecting back-end operations to front-end, customer-facing applications. He continues to focus the product team on developing applications that allow business visionaries to innovate how their organizations interact with customers and help employees get work done more effectively.

Kerim holds a BS in Mathematics and Computer Science from Indiana University of Pennsylvania.


RESOURCES

Pega website: https://www.pega.com


Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd


Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv


Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show


Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com


The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow


The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices

...more
View all episodesView all episodes
Download on the App Store

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXBy The Agile Brand

  • 5
  • 5
  • 5
  • 5
  • 5

5

209 ratings


More shows like The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

115 Listeners

Timeline, l'Histoire en Podcast by Richard Fremder

Timeline, l'Histoire en Podcast

22 Listeners

20/20 by ABC News

20/20

11,688 Listeners

Pivot by New York Magazine

Pivot

9,023 Listeners

Pod Save America by Crooked Media

Pod Save America

86,172 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,871 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,310 Listeners

Plain English with Derek Thompson by The Ringer

Plain English with Derek Thompson

2,176 Listeners

The Delighted Customers Podcast with Mark Slatin by Mark Slatin | The Agile Brand

The Delighted Customers Podcast with Mark Slatin

28 Listeners

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

715 Listeners

The Innovation Economy with Arlington Economic Development by The Agile Brand

The Innovation Economy with Arlington Economic Development

46 Listeners

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success by The Agile Brand

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

36 Listeners

Mick Unplugged by Mick Hunt

Mick Unplugged

2,940 Listeners

The Level Up Podcast w/ Paul Alex by Paul Alex Espinoza

The Level Up Podcast w/ Paul Alex

263 Listeners

Chief Change Officer by Vince Chan

Chief Change Officer

44 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

79 Listeners

The Composable Roadmap with Chad Solomonson by The Agile Brand

The Composable Roadmap with Chad Solomonson

19 Listeners

Extend Podcast with Darshan Shah, MD by Darshan Shah, MD

Extend Podcast with Darshan Shah, MD

51 Listeners