The bourbon world has a lot of tradition, but what happens when someone throws out the rulebook and decides to treat whiskey making like a scientific pursuit and a creative endeavor? That’s what our guest is doing today. We're sitting down with Macaulay Minton, the self-proclaimed Chief Alchemist of Dark Arts Whiskey House.

This is Macauley's second time on the show and if you don't remember here's a bit about him. He was studying law but realized it wasn't his ultimate career path and became the Barrel Program Manager at Wilderness Trail. After Campari acquired Wildernes Trail he left and started his own brand and today he shares the creative vision behind Dark Arts. Macaulay gets candid about the major challenges of launching a brand right in the middle of a pandemic, from securing financing to maintaining a positive mindset. We walk through some of Dark Arts' most innovative—and sometimes controversial—aspects, including their use of unique wood finishes and their famous "Blunt Blend." This is a brand committed to pushing boundaries in a seriously crowded market. Plus, we get the inside scoop on the symbolic meanings behind their distinct labels and their newly opened venue in Lexington.

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