Think back to the times in your life when you saw a food product on a shelf that really stopped you in your tracks and made you say "wow".

Maybe it even ended up disrupting a whole sector, with competitors rushing to emulate the success of that particular product.

In this episode of the Food Matters Live podcast, made in partnership with Raps, we ask a simple question: Are we seeing enough genuine innovation in the food and drink sector, or is the industry playing it safe?

We discuss the challenges of new product development, the importance of genuine innovation, and the role of consumer trends in shaping food products.

Along the way, we delve into some of the complex questions around product formulation and the need for culinary creativity to meet evolving consumer demands and eating habits

Raps is taking on a key role at Food Matters Live in Ascot in October 2025.