This week we welcome Heather Tenuto to the podcast. Before taking on her current role as CEO of The Muse Group (owners of The Muse and Fairygodboss), Heather spent her early career as a public school teacher before pivoting to a range of sales enablement and revenue growth roles, including VP of Channels at ShoreTel, VP of Sales (SMB Services) at Office Depot, and Chief Revenue Officer of Zift Solutions. Topics include: employer brand as a strategy vs. tactic, employer brand ambassadors, how to identify and activate employer brand ambassadors, the importance of incorporating regular employee feedback into employer brand management, DEI beyond gender and ethnic identity, and the value and power of introverts to an organization.  Heather TenutoCEO, <a href='https://www.themuse.com/'>The Muse Group</a><a href='https://www.linkedin.com/in/heathertenuto/'>LinkedIn</a>

This week we welcome Heather Tenuto to the podcast. Before taking on her current role as CEO of The Muse Group (owners of The Muse and Fairygodboss), Heather spent her early career as a public school teacher before pivoting to a range of sales enablement and revenue growth roles, including VP of Channels at ShoreTel, VP of Sales (SMB Services) at Office Depot, and Chief Revenue Officer of Zift Solutions. Topics include: employer brand as a strategy vs. tactic, employer brand ambassadors, how to identify and activate employer brand ambassadors, the importance of incorporating regular employee feedback into employer brand management, DEI beyond gender and ethnic identity, and the value and power of introverts to an organization. Heather Tenuto CEO, The Muse Group LinkedIn

This week we welcome Heather Tenuto to the podcast. Before taking on her current role as CEO of The Muse Group (owners of The Muse and Fairygodboss), Heather spent her early career as a public school teacher before pivoting to a range of sales enablement and revenue growth roles, including VP of Channels at ShoreTel, VP of Sales (SMB Services) at Office Depot, and Chief Revenue Officer of Zift Solutions.&nbsp;Topics include: employer brand as a strategy vs. tactic, employer brand ambassadors, how to identify and activate employer brand ambassadors, the importance of incorporating regular employee feedback into employer brand management, DEI beyond gender and ethnic identity, and the value and power of introverts to an organization.&nbsp;&nbsp;Heather TenutoCEO, <a href="https://www.themuse.com/" rel="noopener noreferrer">The Muse Group</a><a href="https://www.linkedin.com/in/heathertenuto/" rel="noopener noreferrer">LinkedIn</a>

#56: Employer Branding From the Top Down – How To Move Beyond Tactics and Leverage Your Employer Brand as a Strategic Asset

The Changing State of Talent Acquisition cuts through the noise in the crowded world of recruitment marketing, employer branding, workforce intelligence, and AI. Hosted by Graham Thornton, President of Consulting &amp; Growth at Talivity, this podcast brings you unfiltered conversations with industry founders, practitioners, and the occasional contrarian who's actually doing the work – not just selling you on it. We're not here to hype the next big thing. We're here to help you separate signal from noise, understand what's actually working (and what's just well-marketed), and make smarter, data-backed decisions about your talent strategy. You'll hear from TA leaders navigating real hiring challenges, founders building solutions worth paying attention to, and experts who see around corners before the rest of us catch up. Whether you're navigating the AI arms race, trying to figure out your tech stack, or just trying to hire better people faster – this is the podcast for people who care more about ROI than buzzwords.

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The Changing State of Talent Acquisition cuts through the noise in the crowded world of recruitment marketing, employer branding, workforce intelligence, and AI. Hosted by Graham Thornton, President of Consulting & Growth at Talivity, this podcast brings you unfiltered conversations with industry founders, practitioners, and the occasional contrarian who's actually doing the work – not just selling you on it. We're not here to hype the next big thing. We're here to help you separate signal from noise, understand what's actually working (and what's just well-marketed), and make smarter, data-backed decisions about your talent strategy. You'll hear from TA leaders navigating real hiring challenges, founders building solutions worth paying attention to, and experts who see around corners before the rest of us catch up. Whether you're navigating the AI arms race, trying to figure out your tech stack, or just trying to hire better people faster – this is the podcast for people who care more about ROI than buzzwords.

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#56: Employer Branding From the Top Down – How To Move Beyond Tactics and Leverage Your Employer Brand as a Strategic Asset

#56: Employer Branding From the Top Down – How To Move Beyond Tactics and Leverage Your Employer Brand as a Strategic Asset

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