“Your email inbox is not your to-do list…”

Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.

This week, your host Lottie chats to the Co-Founder of Unplugged, Hector Hughes. 

If your New Year resolution is to spend less time on your screens, you’re in the right place!

Hector came up with the idea of digital detox cabin stays whilst on a 2-week silent retreat in the Himalayas. The brand has now grown to 30 cabins across the UK and most recently to the remote rolling hills of Spain… you escape the busyness of everyday and lock your phone away for a few days, allowing you to be truly present.

Unplugged have made it their mission to encourage people to ‘unplug’ in a growing digital demand world, after Co-Founders Hector and Ben struggled with burnout in the tech start-up world.

Hector speaks candidly about how most marketing is a waste of time, how you can become less attached to your phone and the balance of social life and solitude.

Finally… if you enjoy the episode, please leave us a review, it helps more than you know. Now let’s get to it!

Chapters:

[03:09] Scaling the Unplugged Brand

[05:59] The Unique Selling Proposition of Unplugged

[08:54] Marketing Strategies and Customer Acquisition

[11:52] Challenges in Supply and Demand

[15:13] Cultural Significance and Brand Positioning

[18:02] The Role of the Marketing Team

[20:53] Personal Practices for Staying Unplugged

[25:37] Challenging Assumptions in Communication

[30:29] Prioritizing What Truly Matters

[35:51] The Balance of Social Life and Solitude

[39:42] The Journey to Becoming a Reader

[41:09] Cultivating Kindness and Compassion

[45:27] Playing the Infinite Game of Entrepreneurship

Connect with Hector: https://www.linkedin.com/in/hector-hughes-10082195/

Explore Unplugged: https://unplugged.rest/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ Discover Up World + Brand Hackers: https://up-world.co/