The Friday Society

56. West Village Athletic on Perfecting Grassroots Marketing


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Hey friends!! I am SO excited for you to listen to this episode with Dane McCarthy, founder of West Village Athletic. We talk about so much that really inspires me, and I know it’ll inspire you, too. Main topics that came up: 

  • How a free run club (and maybe some Australian gentlemen) was the best top-of-funnel strategy for them 
  • Utilizing Instagram for growth, and their learnings 
  • How they turned idle observers into their core community 
  • Using an entirely new business model - Squads - and sticking to this new style

Listen to the end because he flips the script and you don’t want to miss it! 

To book a class at West Village athletic, click here

To book a session with me, join my marketing membership, or just say hey, head to instagram, or my website -  www.Foreverfriday.co

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

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The Friday SocietyBy Alexa Cawley

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