Morgan Eckroth coffee journey started at sixteen with a simple mocha in Corvallis, Oregon and has taken them all the way to becoming the 2022 U.S. Barista Champion and placing second in the World Barista Championship.

With 8.7 million followers across social media, Morgan has built a global community through what they calls “digital hospitality” creating moments of connection both online and behind the bar.

In this episode of Buy the Drip, we talk about..

☕ How Morgan went from barista to world-class competitor

📱 Building a massive social media presence around coffee

🏆 The intense preparation for U.S. and World Barista Championships

💡 The meaning of hospitality in both physical and digital spaces

📖 The upcoming coffee book and signature beverage creations

Whether you’re a barista, a coffee lover, content creator or a fan of inspiring career stories, this conversation is full of insight, humour, and behind-the-scenes moments from one of coffee’s most recognized voices.