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In this conversation, Govindraj Ethiraj speaks with Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, about the EV push and 8 percent penetration in India's luxury segment, Localisation strategy and the 30 percent made-in-India milestone, Why Gen-Z, salaried professionals, and women are driving luxury demand, and much more.This episode offers a rare inside look into how the iconic three-pointed star is navigating transformation, technology, and consumer change in India’s evolving automotive landscape.Chapters:(00:00) Introduction(01:50) Santosh Iyer’s early career(03:40) Early days at Mercedes-Benz(04:30) Investing in Future Tech(06:04) The changes in the India strategy(07:35) The perception of Mercedes-Benz(09:35) Appeal to the younger generation(11:03) The Mercedes-Benz India business strategy(13:26) The manufacturing model(15:45) Waiting times and imports(17:34) Top selling cars(19:25) Manufacturing, supply chains, Localisation(23:54) Popularity of SUVs, Diesel(26:40) EVs sales(29:30) Mercedes-Benz as an EV brand(34:00) Petrol car vs EV car(37:00) Market growth and demographic shift(42:00) The Mercedes-Benz customer(46:30) Mercedes-Benz GCC
Listeners! We await your feedback....
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By The Core5
33 ratings
In this conversation, Govindraj Ethiraj speaks with Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, about the EV push and 8 percent penetration in India's luxury segment, Localisation strategy and the 30 percent made-in-India milestone, Why Gen-Z, salaried professionals, and women are driving luxury demand, and much more.This episode offers a rare inside look into how the iconic three-pointed star is navigating transformation, technology, and consumer change in India’s evolving automotive landscape.Chapters:(00:00) Introduction(01:50) Santosh Iyer’s early career(03:40) Early days at Mercedes-Benz(04:30) Investing in Future Tech(06:04) The changes in the India strategy(07:35) The perception of Mercedes-Benz(09:35) Appeal to the younger generation(11:03) The Mercedes-Benz India business strategy(13:26) The manufacturing model(15:45) Waiting times and imports(17:34) Top selling cars(19:25) Manufacturing, supply chains, Localisation(23:54) Popularity of SUVs, Diesel(26:40) EVs sales(29:30) Mercedes-Benz as an EV brand(34:00) Petrol car vs EV car(37:00) Market growth and demographic shift(42:00) The Mercedes-Benz customer(46:30) Mercedes-Benz GCC
Listeners! We await your feedback....
The Core and The Core Report is ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements
For more of our coverage check out thecore.in
Join and Interact anonymously on our whatsapp channel
Subscribe to our Newsletter
Follow us on:
Twitter | Instagram | Facebook | Linkedin | Youtube

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