Is the era of the secret sourced bottle finally over, or are we just getting started? Today, we’re digging into contract distillation. We’re tracing the roots from the early days of "shhh, don't tell them it's MGP" to the massive, high-tech operations like Bardstown Bourbon Company that have turned being a NDP into a badge of honor. But as you, the consumer, gets more sophisticated, the demand for transparency is hitting an all-time high, and we’re talking about why "faking the funk" with a made-up story just doesn't fly in 2026. We also tackle the elephant in the room: market oversaturation. With speculative investments pouring in and foreign tariffs squeezing exports, the landscape is shifting under our feet. It's not all bad news. We’re envisioning a true whiskey renaissance as those massive inventories of aging barrels finally hit the market, likely leading to some of the most unique, high-quality releases we've ever seen.

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