Welcome to today's episode where we're diving into the future of financial services marketing with Chris O'Brien, SVP, Senior Product Owner at M&T Bank. We’ll explore the strategic use of first-party data, the integration of omnichannel customer experiences, and the modernization of marketing technology.

About Chris O'Brien

As SVP, Senior Product Owner at M&T Bank, Chris is responsible for driving growth by enabling go-to-market strategies through the application of MarTech, AdTech, and digital data strategy. Chris is focused on using a data-driven, audience-based, journey-led approach to build the underlying architecture to enable diverse enterprise use cases and elevate CX.

RESOURCES

M&T Bank website: https://www.mtb.com

ActionIQ website: https://www.actioniq.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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