“They had men seeing how they’d insert a tampon with our tampon microphone…”

Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.

This week, your host Lottie chats to the Co-Founder and Chief Brand Officer of Here We Flo, Susan Allen Augustin.

Here We Flo began in 2016 and since day one the brand has been on a mission to create a world where people feel confident and empowered about life’s messiest moments, i.e periods.

They focus on creating plant-based personal care products and are known for their funny, feminist and fierce tone, whilst tackling sustainability AND stigma, all in one go.

Susan is a breath of fresh air on the pod floor as she dives into the power of period humour, Netflix show partnerships and that Bridgerton period spoof ad.

Finally… if you enjoy the episode, please leave us a review, it helps more than you know. Now let’s get to it!

Chapters:

02:24 The Journey of Grocery Distribution

05:57 Designing for Retail Success

08:34 Building a Brand from the Ground Up

11:14 The Role of Direct-to-Consumer (D2C) Strategy

12:36 The Co-Founders' Dynamic

15:49 Defining Marketing's Purpose

18:05 The Power of Emotional Branding

22:04 Leveraging Humor in Marketing

25:12 Strategic Partnerships and Negotiation Tips

26:37 Building Brand Partnerships

30:49 The Importance of Clarity in Branding

33:07 Marketing Team Evolution

35:58 Recruitment Strategies for Marketing

39:19 Navigating Personal Branding

43:04 Gender Dynamics in the Workplace

Connect with Susan: https://www.linkedin.com/in/susan-c-allen-augustin-5b305b4/

Explore Here We Flo: https://www.hereweflo.co/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ Discover Up World + Brand Hackers: https://up-world.co/