Content is King. How many times have you heard that statement? And how many times did you take that statement seriously? Today’s podcast episode is focused on teaching you strategies and tactics to build your brand identity as a toy creator. In today’s world, a big part of building that identity is going to be the content you create. So that’s why I reached out to Albert Lawrence, an experienced show host who has interviewed Oprah, Dolly Parton, and Kermit The Frog throughout his media career.

Albert shares how he first started building his media personality within the white space that he identified within his own industry. You’ll learn there's a cross between opportunity, passion, and identity that generates the magnetism and vibe that leads to organic engagement and virality. In this conversation, we even chat about Amazon Live which is essentially a home shopping channel filled with social media influencers. If you’re looking for inspiration and motivation to build your toy brand, this episode is a must-listen.


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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/57

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