What are the real barriers preventing fibre from achieving meaningful integration into our daily diets?

Only 10% of the UK population meets daily fibre requirements, yet innovation continues to accelerate in this space.

In this episode of the Food Matters Live podcast, recorded live at our event in Manchester in May 2025, our expert panel explores why fibre could finally be having its moment.

From technical formulation challenges to consumer perception issues, our guests reveal the practical realities of bringing high-fibre products to market.

They also share successful case studies from Danish whole grain partnerships and innovative school breakfast programmes - showing widespread adoption is possible.