March 08, 2021

575: Brand Creativity with Antonio Buchanan

23 minutes

575: Brand Creativity Antonio Buchanan, Antonio & Paris

Brand Creativity

Antonio Buchanan, Antonio & Paris

– The Sharkpreneur podcast with Seth Greene Episode 575 Antonio Buchanan

Antonio Patric Buchanan has spent his career influencing some of the world’s top brands. His career took off at Y&R Worldwide, where he quickly became a vice president of Strategic Planning, working on American Express, Citigroup, Verizon, Evian, Disney and Club Med.

He then served as senior partner and head of strategy and planning on Ogilvy Worldwide’s American Express and IBM global business, with assignments in Mexico City, London, Singapore, Brazil and Sao Paolo. After heading FCB’s Global Integrated Strategy Division for clients like Lucent, Levi Strauss, 3Com, MTV, and overseeing a $370 million revenue growth, his entrepreneurial gene took control.

In 1998, Antonio and his partner Paris formed bang!zoom, a global research and strategy consultancy with offices in San Francisco Chicago and London. Their firm oversaw research initiatives for 3Com, Lucent, BBC, Avaya, American Express, and others before selling the company to MDC Partners (a Toronto-based communications holding company).

Finally, in 2003, Antonio & Paris was born. The global brand innovation and design firm operating has offices in San Francisco, Paris, London and Mexico City along with virtual staff around the globe. A&P has received tremendous praise for the creation of innovative tools, non-orthodox qualitative and quantitative insight breakthroughs, creative work and comprehensive brand initiatives. The firm’s clients include AT&T, MINI USA, Levi Strauss, Rubbermaid, Discover Card, Bausch & Lomb, State Farm, Paramount Pictures, Barco, Mayo Clinic, Tenet Health Care and Evolve Biosystems to name a few.

Antonio has been named one of the top creative thinkers by AdAge, named on the top innovative thinkers list for Wallpaper Magazine and one of the top 100 executives on Black Enterprise’s BE 100 list.

Listen to this illuminating Sharkpreneur episode with Antonio Buchanan about brand creativity.

Here are some of the beneficial topics covered on this week’s show:

● Why it’s important to have a foothold in the regions your company operates in.

● How regular team communication is important for company growth.

● Why it’s important to use emotional drivers when trying to sell a product.

● How inspiration to build a brand can come from all over the world.

● Why mindsets drive people to make purchases and should be advertised to.

Connect with Antonio:

Guest Contact Info

Twitter

@antonioandparis

Instagram